AREF Jose Plascencia with New American Funding

Marietta Branch Manager with New American Funding, Jose Plascencia, is in studio for today’s episode of Atlanta Real Estate Forum Radio. Joined by co-hosts Carol Morgan and Todd Schnick, the group discusses several ways New American Funding is helping the Latino community achieve homeownership, even in the midst of the COVID-19 (coronavirus) pandemic, on this All About Real Estate segment of Radio.

Plascencia has been in the mortgage industry since 2008 and with New American Funding for the past two years. He joined the Atlanta team for several reasons, including the ideals and family feeling the organization provides. Most notably, Plascencia also joined because of the efforts and initiatives in place to provide homeownership to the Latino community.

One of the many factors that make Plascencia and his team unique is they are all bilingual. Oftentimes, potential clients and borrowers wish to submit information in person as opposed to online. Plascencia believes in doing whatever is most comfortable and easiest for the customer. Because of this, it always helps to have a bilingual team to aid in the lending process. Any person in the Latino community can partner with New American Funding and feel comfortable speaking in either English or Spanish.

Another program New American Funding practices to be more inclusive and accessible is serving customers with several different types of work permits and visas. Many other lenders only work with specific visas or United States citizens. Plascencia and his coworkers also pride themselves on looking over every case individually and finding out how to help any and all customers achieve homeownership.

With the goal of helping as many people as possible achieve homeownership, New American Funding has started to accept credit scores as low as 580. The professionals at this mortgage lending company understand the hardships surrounding the COVID-19 pandemic and how potential homeowners are experiencing external circumstances that might be negatively impacting their credit score.

“One of the reasons its 580 on FHA loans is because New American Funding services its own loans,” said Plascencia. “We’re not going to be a mortgage company that sells it to an ABC servicer or broker. It gives us the flexibility to accept the lower-end credit scores.”

With a strong focus on serving the underserved, New American Funding looks at each client as an individual, not a piece of paper with numbers. Plascencia and the other professionals in this business are passionate about helping people, including the Latino community, achieve homeownership in whatever way possible.

To learn more about New American Funding and the initiatives in place to help serve the Latino community, visit You can also listen to the full interview above.

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Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. Click here to view the terms and conditions of products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (September/2020)

New American Funding is a family-owned mortgage lender with a servicing portfolio of over 123,000 loans for $30.4 billion, 198 branches, and about 3,100 employees. The company offers several niche loan products and has made Inc. 5000’s list of Fastest-Growing Companies in America six times. It has a state-of-the-art career training facility and develops innovative technology, including the GoGo LO mobile application. For more information, visit

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The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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