PPG Porter PaintsPPG Pittsburgh Paints® recently announced the release of a mobile version of its The Voice of Color Online Paint Visualizer with PPG EasyEdge Technology, providing homeowners with an all-in-one digital tool that now works directly from their tablet device’s mobile browser. Offering the first room visualizer accessible via tablet device, The Voice of Color® Online Paint Visualizer allows homeowners to use their tablet’s browser and camera in concert to take a photo and virtually paint a room through a single seamless process.

With the use of tablet devices on the continual rise, the mobile The Voice of Color® Online Paint Visualizer allows homeowners to envision any color in the PPG Pittsburgh Paints line on their walls. With just a few clicks, users can try out the color on the wall and see all the coordinating colors that could go with their choices – to match ceilings, trim and more to find the perfect colors for their next project. Moving the project from conceptualization to reality, the Online Paint Visualizer also allows homeowners to find their nearest PPG Pittsburgh Paints store, where they can bring their project on their mobile device while purchasing their desired paint colors.

“Over the past three years, we have seen a significant rise in traffic to The Voice of Color website coming from mobile devices, which coupled with the increased reliance on tablets and smartphones helped spur the development of the patent pending mobile version of the Online Paint Visualizer,” said Dee Schlotter, brand manager, The Voice of Color program of the PPG Pittsburgh Paints brand. “Homeowners who had previously not been able to use the Visualizer can now have access anywhere they go.”

The Online Paint Visualizer utilizes the revolutionary PPG EasyEdge Technology, offering industry-exclusive functionality to provide virtual painters with unprecedented control and detail for realistic quality. It considers elements in a room photo such as lighting, angles, furniture and trim to provide virtual painters with the simulated precision of painting a real room. By electronically mapping and outlining a room, PPG’s EasyEdge Technology removes the time consuming elements for homeowners, allowing them to simply touch the desired color and drag it to the wall they want to paint.

Data and painted room images are now saved on the Cloud, giving homeowners access to all of their stored information from any point of contact – their desktop, mobile visualizer and PPG mobile app. Painted rooms can also be shared to homeowners’ social media pages directly from the visualizer.

“Today’s homeowner relies on their social media circle of friends more and more for opinions on fashion, travel and home décor, so the sharing functionality helps generate feedback on a room before the actual work on a room project begins,” added Schlotter. “In one easy process, homeowners can now take a photo of their room with their tablet, go to the visualizer on voiceofcolor.com and test out that striking black or bold blue to see what it will look on their actual ceiling or accent wall.”

To access the Online Paint Visualizer, visit: www.voiceofcolor.com/digital-color/paint-color-visualizer. For additional mobile color tools, homeowners can also download the complete Voice of Color mobile app for iOS and Android devices.

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