millennial pink

Millennial pink.

It’s all over social media, in magazines and in stores. It was even the focus of a Target holiday advertising campaign. But is this pink that apparently has the millennial generation obsessed just for clothing and accessories, or is it possible that the shade can be used to attract millennial home buyers, who are changing the expectations of first-time home buyer needs?

Sherwin-Williams’ blog recently explored the use of millennial pink in home design. A “light salmon, peach, or Scandi pink” shade, the “new neutral” is a new neutral because it “goes with everything” and doesn’t resemble Barbie or bubble gum pinks too closely. Therefore, Sherwin-Williams reasons, it is becoming akin to what beige was a decade ago: a color to use everywhere that won’t clash.

Not convinced it can go with everything? Houston-based interior designer Meg Longergan uses it in both her more contemporary and traditional interiors. She recently repainted a client’s grandmother’s armoire with a coat of the light pink hue. Many of her clients, she says, like to mix it with their more traditional pieces to bridge the old and the new.

“If a client isn’t ready to go all in on millennial pink as a focal point on a wall, it pairs great with “safer” neutrals including grays, creams, and pale greens and blues. Try a warm cream or gray on the walls, complemented by pops of pink in textured pillows, a small piece of furniture or an accessory. Pairing millennial pink with soft neutrals, instead of poppier jewel tones, will help retain a mature, contemporary look, without making a space feel like a kid’s room,” Sherwin-Williams suggests as a practical approach to designing with this trendy color.

What do you think? Is millennial pink going to show up in home after home? Would you ever use millennial pink in a model home? Comment below and check back with us daily for more news on home design trends at