Milesbrand, a full-service real estate branding and marketing agency, offers digital marketing, branding and go-to-market strategies for home builders and real estate developers throughout the country. With more than 30 years of industry experience, Milesbrand is comprised of senior-level marketing talent with a track record of creative excellence and strong leadership.
Led by creative thought leaders, Milesbrand consistently raises the bar for marketing and creative excellence. The agency boasts incredible branding achievements, which have led to more than 100 Gold Nationals for Sales and Marketing. Among its master-planned community and home builder clients are an abundance of top performers in the new home industry including Barron Collier, La Plata Communities, Shea Homes, Thomas James Homes, and True Homes, the 2020 Builder of the Year winner as recognized by ProBuilder.
Although based in Denver, Milesbrand provides branding and marketing services for home builders and real estate developers nationwide. Milesbrand offers a hands-on account services approach to provide exceptional work for every client, no matter their location. Milesbrand is dedicated to forming strategic relationships with clients within the new home industry including land developers focused on mixed-use, master-planned or multi-family developments and independently-owned home builders.
The company’s goal is to become their clients’ “most-loved” strategic partner, and many of the agency’s clients have worked with Milesbrand for over 20 years. Milesbrand is in the value creation business through providing exceptional brand differentiation for each and every client. Through their branding and marketing efforts, their clients have produced over 100,000+ homes sold totaling over $30 billion in revenue
The branding agency opened a satellite office in Atlanta in early 2021 led by industry veteran and Atlanta native, Kelly Kenton Fink.
In Atlanta, Milesbrand made its mark by branding 1010 Midtown with the urban-hip positioning “Life on the Curve.” With the potential to get lost among similar mid-rise condo competitors in Midtown Atlanta during the 2000s condo boom, Milesbrand branded 1010 Midtown as a new symbol of Atlanta culture and lifestyle. This iconic building is located on the curve of Peachtree Street and playing into its curvy location created unique branding and led to instant recognition for the condo. This exceptional branding campaign led to several awards and accolades for the condo including an OBIE award for Best Print Ad, The Nationals Silver Award for Best Logo, The Nationals Gold Award for Best Color Ad and recognition as Best in Atlanta Real Estate.
Milesbrand works with builders and developers throughout the southeast, as well as nationwide. By identifying each builder’s compelling differentiator and communicating that distinction with unparalleled brand positioning, Milesbrand’s branding projects have led to phenomenal results.
In Florida, the branding agency works with award-winning home builders and developers Barron Collier Companies and London Bay Homes. For Barron Collier, Milesbrand developed refreshed branding that enabled the innovative company to explore new growth pathways, enter new markets successfully and actively pursue real estate investment opportunities. The agency also developed exceptional branding for Ave Maria, the developer’s mixed-use Naples community named a Community of the Year for five years. Milesbrand also positioned client London Bay Homes with a brand promise that distinctly elevates the sophisticated builder – Private Label Living.
Within North and South Carolina, Milesbrand has a long-term working relationship spanning 20+ years with semi-custom home builder True Homes, one of the region’s largest home builders. With the aim to become the nation’s most consumer-centric new home builder, True Homes has trusted Milesbrand to help name, brand and launch the company since 2006. From its start, Milesbrand has managed all branding and marketing duties, which aided True Homes’ expansion into five different markets throughout the Carolinas and led to nearly 2,000 sales last year.
The branding agency is led by Founder and President Dave Miles, a residential marketing industry expert whose career spans over three decades. Miles founded David Miles Design in 1989, which later became Milesbrand and grew into a full-service advertising agency. Miles recognized the need for branding improvement for home builders and master-planned communities. To offer a solution, Miles expanded the agency’s capabilities and introduced the first proprietary branding process for the real estate industry.
Miles has been recognized as a Legend of Residential Marketing by the National Sales & Marketing Council, and also holds the MIRM, CSP and CAASH Designations.
Leading Milesbrand’s strategic growth is General Manager Kelly Kenton Fink, an Atlanta home building and real estate veteran with 24 years of industry expertise in key sales and marketing roles. In her current role, Fink develops and implements effective strategies to further the agency’s growth and directs the firm’s business activities. She also manages the daily business operations, including team development and revenue funnels, alongside the Milesbrand executive leadership team.
Kelly also holds her MIRM and CAPS Designations from the National Association of Home Builders.
Looking for a creative branding partner for your next Atlanta project? Reach out to Kelly Fink and the Milesbrand team. For more information call 678.410.2740 or visit www.milesbrand.com.
Read more news from Milesbrand by clicking here.