The Atlanta Sales and Marketing Council congratulates Marketing Results for winning a Silver OBIE in the Best Advertising Campaign-Builder Budget Under $10,000 category for Village Place Brookhaven. The OBIE awards are the highest honor given to Atlanta new homes.
The goal of this campaign was to sell the final three homes within the community. We used the concept of a “seller closeout” with the urgency factor of “last chance to live in Brookhaven’s #1 selling community” to revive the community. The creative was designed with a strong headline because the majority of the advertising was through social media and e-blasts due to cost restraints. Thus, the bright red bar at the top of almost all of the flyers/ads was used for a quick attention getter. The flyer/ad was kept simple with a strong headline, subhead, pricing and savings. The ad was anchored with a roe of logos of the retail and restaurants in the neighborhood. The final marketing push proved very successful with the final three homes sold within just five weeks.
For more information visit www.VPBrookhaven.com or call 404-317-3808.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 32nd anniversary in 2012. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.