Marketing Results - Riverside SummitThe Atlanta Sales and Marketing Council congratulates Marketing Results for winning a Gold OBIE in the Best E-Marketing category for Best Email Marketing Message about Riverside Summit in Roswell. The OBIE awards are the highest honor given to Atlanta real estate.

This entry should win because it accomplished its goals with flying colors. At the time this e-flyer was developed, a new Starbucks went into the shopping center adjacent to the community. So why not use a free Starbucks gift card as a hook to get the agents back out to Riverside Summit?

Our creative team picked the headline, “Excitement is Brewing” to tie I with our giveaway. A visual of a large coffee cup tied the whole theme together. What a creative way to make our message stand out in a sea of similar messages. Our sales team handed out over 26 Starbucks gift cards and wrote 3 contracts the first week! These e-blasts helped communicate in a creative and effective way the Riverside Summit was still in business!

For more information, visit www.cypress-communities.com or call 770-313-2570.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 32nd anniversary in 2012. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.

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