Marketing Results - Ansley ParksideThe Atlanta Sales and Marketing Council congratulates Marketing Results for winning a Gold OBIE in the Best Realtor Promotion by Developer/Builder category for Ansley Parkside in Atlanta. The OBIE awards are the highest honor given to Atlanta new homes.

With Saint Patrick’s day just around the corner, a flyer was designed around a lucky charm theme. Select agents were sent the flyer along with a beaded necklace with a plastic Ansley Park lucky charm on it. The flyer prompted agents to bring in their lucky charm to receive a free gas card. In addition, select offices were sent Gigi’s mini cupcakes decorated in a St. Patrick’s theme along. The results were amazing! During the four week period, agent traffic tripled. The final result was two direct sales. All of this in a tough townhome market.

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The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 32nd anniversary in 2012. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards of Atlanta’s residential building industry. To see more OBIE award winners, visit

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