mRELEVANCE - Rialto CapitalThe Atlanta Sales and Marketing Council congratulates Marketing RELEVANCE for winning a Gold OBIE in the Best Website Corporate-Associate category for their work with Rialto Capital. The OBIE awards are the highest honor given to Atlanta real estate. received 7,806 visits and 332 contact forms since launch. During this same time, 167 foreclosed homes and lots have sold. This site is user-friendly, built for buyers to easily find and use content, from accessible listings in two formats (interactive form and hot sheet) to frequently updated information on communities, new homes, agent achievements, prizes, contests and buyer incentives. The site also provides information on lender partners, quality assurance programs, rentals, video tours and land foreclosure opportunities for builders. The site continues to grow in content and traffic at a steady rate, with monthly traffic up 75% since launch. The site is interactive, combining elements from social media (Facebook, YouTube, Twitter, Pinterest and Google+), with 25% of traffic coming from social media and the site is popular among mobile users, with mobile use of site at 13%.

For more information on Marketing RELEVANCE, visit For more information on Rialto Capital, visit

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 32nd anniversary in 2012. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards of Atlanta’s residential building industry. To see more OBIE award winners, visit

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