Marketing RELEVANCEThe Atlanta Sales and Marketing Council congratulates  Marketing RELEVANCE for winning a Gold OBIE in the Best E-Marketing category for Best Banner or Box Ad for Rialto Capital. The OBIE awards are the highest honor given to Atlanta new homes.

The banner ad on was very effective. It was the top referral source to Ga Home Foreclosures during the campaign, generating 2,467 visits to the website, accounting for 32 percent of the total visits to the website; as well as building brand awareness of During this same period, Ga Home Foreclosures sold 167 total homes and lots.

For more information on Marketing RELEVANCE, visit For more information on Rialto Capital, visit

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 32nd anniversary in 2012. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards of Atlanta’s residential building industry. To see more OBIE award winners, visit

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