Denim Marketing is proud to announce it won two OBIEs at the Greater Atlanta Home Builders Association’s 38th Annual OBIE Awards. The rebranded marketing agency was recognized in social media and website categories with a Gold OBIE for Best Social Media Campaign – Associate and a Silver OBIE for Best Website – Associate. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.
“Denim Marketing is known for creating quality content for our clients, most notably for public relations, blogs and social media – we have been recognized 10 years in a row with Gold or Silver OBIE Awards in interactive marketing, social media and other digital marketing categories,” Denim Marketing Founder and Owner Carol Morgan said. “We always like to show off a little bling. We are an industry leader in social media and thrilled to be recognized for our work. Try us on for size, you will find Denim to be comfortable, reliable and personal. Our agency isn’t one size fits all – neither are jeans!”
Best Social Media Campaign – Gold
Denim Marketing launched the Denim Fuel social media campaign to promote its branding, as well as the new Denim-branded beverage tumblers. The tumblers were given out at every event the Denim team sponsored, as well as to raving fans. The Denim team often hears from clients and friends that they start their morning in Denim. No, not jeans (although some of us may be wearing them), we mean the tumblers!
The contest also aligns with the Denim mission to fuel its clients, whether that be strategic marketing plans, blog posts, social media or public relations. The campaign ties together the drinks that fuel or bodies with the great marketing that fuels branding and leads.
The multi-site campaign was designed to help Denim Marketing fans and followers kick-start the day with their favorite beverage, a.k.a. fuel. During the month of March, the Denim team shared a weekly fuel-inspired question to its Facebook, Instagram and Twitter pages. Participants were asked to share a selfie of themselves drinking their morning fuel, whether it be coffee, tea, an energy drink, etc., and/or answer the question using #DenimFuelContest. Each entrant was entered into that week’s prize, as well as the overall grand prize.
Weekly winners were randomly selected to win a gift card to the coffee chain of their choice. In addition, a grand prize gift basket was given away that included another gift card to the coffee chain of choice, coffee beans or loose-leaf tea, a French press, a refillable K-cup, Denim Marketing stone car coasters and two Denim Marketing-branded insulated travel mugs.
Best Website – Silver
When it came time for a new website, www.DenimMarketing.com, it was important for the site to cohesively present the agency’s brand promise. The website is designed to reflect the fun Denim brand with eye-catching graphics, colors and movement. The site offers a user-friendly experience with parallax-like functionality that engages site visitors as they browse the site to see all that Denim Marketing has to offer.
Online visitors enjoy a vibrant and seamless view of Denim Marketing and the company culture. Denim is a team of passionate writers and artists who use our creative flare and expertise to help build brands and maintain client’s online presence through strategic marketing, media relations, social media, blogging, campaigns and more. The website has been tailored, hemmed and tapered just like your favorite pair of jeans to offer a perfect fit.
A very special thanks to Beardo.co for designing and building the Denim Marketing website.
For more information, visit www.DenimMarketing.com or call 770-383-3360.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 38th anniversary in 2018. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/category/OBIEs. Make sure to like, share and comment on this story.