Ryan MacDowell on Radio with MacBuilt Homes

Ryan MacDowell, partner at MacBuilt Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, MacDowell discusses the custom home market in Atlanta and what clients can expect when they choose MacBuilt for their dream home.

Born and raised in Atlanta, MacDowell is a second-generation homebuilder. He formed MacBuilt Homes in 2016 and instantly made an impact with Atlanta’s luxury homebuyers. Driven by a desire to flip the script on builder-customer relations, MacDowell introduced newer technology to the construction process, creating a clear view of the project for builders and clients. Using an owner portal and updated photography, MacBuilt Homes involves homebuyers in the building process with daily updates.

MacDowell said, “Our goal has always been to transform the industry so that people have an enjoyable experience overall.”

MacBuilt has expanded its reach tremendously in the last ten years, touching metro Atlanta hotspots like Buckhead, Sandy Springs, Norcross and northern areas like Acworth and Woodstock. MacDowell’s knowledge of the area has been instrumental in choosing new locations and providing an intelligent perspective of the Atlanta cityscape.

Wondering what top design trends custom-home shoppers are choosing? Home styles like modern contemporary, modern farmhouse and traditional are popular among MacBuilt’s clients. Quality is the backbone of most homebuyers’ expectations but features like energy-efficient appliances and luxury flooring are appreciated.

“They’re expecting to come through on their final walkthrough and see that they’re not having to put 100 pieces of blue tape on the walls,” said MacDowell, “They are expecting to see quality as it takes place.”

Aside from custom-build projects, MacBuilt is pleased to offer customers renovation services as well. MacDowell notes that after the COVID-19 pandemic of 2020, the need for updated spaces increased. Some key projects include adding home offices, basements and other renovations that increase living space upward and outward.

“There’s certainly some people looking for multi-generational living again, too,” said MacDowell. “That had gone away for quite a while, and now it’s about finding some spaces for family members to move back or for children to stay a little bit longer.”

With mortgage rates at a steady high, many luxury homebuilders are seeing an increasing number of cash-only buyers. Atlanta is a hub for relocation, so buyers often come from out-of-state and find properties in the $1 to $2 million range, a significantly lower price from where they started. Who is putting down these offers? Among the MacBuilt Homes buyers, the cash-only offers are coming primarily from young technology professionals moving to Atlanta and 55+ individuals.

Tune in to the full interview above to learn more about MacBuilt Homes, or visit www.MacBuiltHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

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The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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