Atlanta Real Estate Forum congratulates Longo Design Associates for winning a Gold OBIE in the Best Interior Merchandising – Detached Model $800,000 and above category for a custom model home in Smyrna-Vinings. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

Unlike most community home builders, Longo Custom Builders does not have the ability to generate traffic to and sales from neighborhood events or mass advertising. As a custom home builder, its clients demand details and unique features for their custom home that will set them apart from others. As such, the custom builder’s model home has become an invaluable tool in the process of closing new business.

This model leaves a lasting impression to demonstrate Longo Custom Builders’ abilities and ideas on design and use of space including furnishings, lighting, textures and materials. Every turn in the home captivates excitement and allows the client to envision the endless design possibilities available to build their dream home. Since opening the model within the last eight months, Longo Custom Builders has secured 75 percent of its contracts after potential clients have come to view the home compared to a prior 50 percent closure rate, historically, when the only option for viewing the builder’s work was to possibly schedule a visit to previous client projects.

For more information, visit www.longocustombuilders.com or call 404-815-7224.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 37th anniversary in 2017. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/Category/OBIEs. Make sure to like, share and comment on this story.