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Senior Director of Marketing for The Battery Atlanta, Lauren Abernethy, is in studio for today’s segment of Atlanta Real Estate Forum Radio. Joined by co-hosts Carol Morgan and Todd Schnick, the group discusses several things to do at The Battery Atlanta, upcoming events, changes due to COVID-19 (coronavirus) and more.
Originally from Jacksonville, Fla., Lauren has lived in Atlanta for nine years. She is a graduate of Mars Hill University in North Carolina, where she received a Bachelor of Arts in communications/ public relations and art with a minor in business management.
Abernethy has over 20 years of experience in program development, public relations and strategic marketing for property management across the Southeast with Simon Property Group serving in various positions including, Regional Vice President of Marketing, The Mills; Director of Marketing and Business Development of Lenox Square in Atlanta; West Town Mall in Knoxville, Tenn.; St.John’s Town Center in Jacksonville, Fla., Melbourne Square in Melbourne, Fla.; and Biltmore Square in Asheville, N.C.
The Battery Atlanta is a lifestyle center that is very focused on experiential opportunity. Activities and venues of all types are present at The Battery, including The Escape Game, Live at the Battery Atlanta, Garden and Gun Club, a nail salon, a boxing club, residential properties and so much more. The Battery Atlanta is suited for sports fanatics, families, college students, active adults and anyone else who enjoys spending time in Atlanta. The Battery Atlanta is also well-known for its wide variety of chef-inspired restaurants and cuisine, including:
- Wahlburgers – Fresh burgers, housemade condiments and vegetarian options
- Yard House – American-style made from scratch daily + over 100 draft beer options
- PH’EAST – Asian street food offering an array of Asian dining options
- Antico – Pizza inspired by Giovanni Di Palma
- Superica – A classic “Mex-Tex” inspired eatery
“We pretty much run the gamut of all the types of food,” said Abernethy. “We have a great selection of chefs on the property. We have everyone’s food choices covered.”
Abernethy and the rest of the team at The Battery are cautiously optimistic about baseball. They believe there will be baseball in some type of capacity in the future. The Battery Atlanta is home to Truist Park, the playing field of the Atlanta Braves.
Coming up, The Battery has several events still planned throughout the summer. While most events have new guidelines and restrictions to help ensure social distancing protocols, many events are still taking place. The farmer’s market is expected back this month, while the Children Series is still in the planning phase. Abernethy and the other staffing members at The Battery Atlanta are working to continue most summer events for Atlantans to enjoy while remaining safe during the process.
Some Battery Atlanta events are on-going with self-isolation protocols in place. Mondays were formerly the day for yoga at The Battery, and members are still participating virtually. Virtual yoga happens every Monday night and will still be an option in the future for anyone unable to attend in-person meetings or for other occurrences like rain or storms.
To hear about other events occurring this summer, plans for reopening and more, make sure to listen to the full interview above. You can also visit www.batteryatl.com.
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Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. New American Funding and The Battery Atlanta are not associated. Click here to view the terms and conditions of products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (June/2020)
New American Funding is a family-owned mortgage lender with a servicing portfolio of over 123,000 loans for $30.4 billion, 198 branches, and about 3,100 employees. The company offers several niche loan products and has made Inc. 5000’s list of Fastest-Growing Companies in America six times. It has a state-of-the-art career training facility and develops innovative technology, including the GoGo LO mobile application. For more information, visit www.branch.newamericanfunding.com/Atlanta.
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