The Atlanta Sales and Marketing Council congratulates Lennar for winning a Gold OBIE in the Best Audio/Video category for their 2012 holiday audio spot. The OBIE awards are the premier awards in the Atlanta new home construction industry.

Lennar Atlanta used radio to combat a specific challenge in the marketplace during the holiday season. Historically, that time of year is slow for home sales, with consumers’ minds focused on purchasing holiday gifts, travel and social events. Lennar penetrated the market with key stations that align with their target buyer demographic and promoted their communities and a great buyer incentive. Online and foot traffic increased significantly and netted results that were well worth the media cost investment.

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The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 33rd anniversary in 2013. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in of Atlanta’s residential building industry. To see more OBIE award winners, visit

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