Atlanta Real Estate Forum congratulates Lennar Atlanta for winning a Gold OBIE in the Best Marketing Campaign/Promotion- Builder/Developer category for Lennar communities throughout Atlanta. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

In order to combat traditionally slow September through November home sales, Lennar Atlanta wanted to create a compelling marketing campaign to increase awareness and drive potential home buyers and real estate agents to the builder’s sales centers, thus generating sales. The Lennar team developed a multi-faceted “Grand Deals and Discounts” marketing campaign to leverage the builder’s 1,000th home closing and available inventory homes that reached key audience through a variety of mediums including social media, direct marketing, broadcast and onsite community events. This strategy yielded an increase in Facebook likes, an increased email marketing open rate, more than 1,000 internet leads and 21,485 landing page visits. Additionally, sales for the campaign totaled 152.

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The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 35th anniversary in 2015. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit Make sure to like, share and comment on this story.

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