[youtube https://www.youtube.com/watch?v=PtQissXIPLE&version=3&hl=en_US]

The Atlanta Sales and Marketing Council congratulates Lennar Atlanta for winning a Gold OBIE in the Best TV Spot-Best Audio Video category for their Everything’s Included program. The OBIE awards are the highest honor given to Atlanta new homes.

Lennar Atlanta created a video with local celebrity Tom Sullivan as the credible third party spokesperson to convey the benefits of the “EI-Everything’s Included” program. Demonstrating those features typically costing extra by other builders, but included at Lennar, we visually engaged the consumers’ discernment of added value and fostered a desire to visit our communities. Our sales in the EI communities account for 56 percent of the overall sales in the division.

For more information visit www.LennarAtlanta.com or call 770-670-2757.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 32nd anniversary in 2012. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.

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