Podcast: Play in new window | Download
Jessica Griggs, CEO and founder of LaRuche Photo, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Griggs discusses her transition to real estate photography and shares a few tips and tricks.
Starting in her early 20s, Griggs established a successful wedding and videography business that allowed her to cultivate her passion professionally. When life brought her to Georgia, she transitioned into real estate photography and created LaRuche Photo. The business started with just Griggs herself and now features a team of nine photographers.
What does real estate photography encompass? LaRuche serves real estate professionals from many sectors, including Realtors, home builders, interior designers and stagers. Whether your home is a short-term rental, new build or for-sale property, Griggs and her team provide home shoppers with a personal look. While real estate makes up almost 70% of its clientele, LaRuche also offers other photography services such as headshots, event coverage and weddings.
When it comes to selling a home, photography is a crucial step in the marketing plan. Photos communicate visually for homebuyers, but they must be combined with other promotional assets to ensure a successful marketing strategy. LaRuche offers a wide range of services, including videography, Matterport 3-D home tours, drones and more.
“I’ve always said a photo speaks 100 words, and a video speaks 1,000 because we live in a world of social media,” said Griggs. “We live in a world of scrolling one video after the next. Depending on your audience, you may have an attention span of two minutes, or you may have an attention span of two seconds.”
In the last few years, Matterport has blown up in the real estate business, but how does it benefit both buyers and sellers? Matterport allows home shoppers to take a virtual “tour” of a home, utilizing dozens of photos merged to create 3-D images. It is a great strategy for sellers because it can reach homebuyers across the country and is cheaper than videography.
Griggs shared her thoughts on videography strategy as well, expressing the difference between trendy and successful. Businesses want “viral” videos, but that level of popularity is based on factors that can seem impossible to achieve. Things like numbers of posts per week, influencer appearances and other algorithm feeders can take your video over 10,000 views or just plateau at 1,000-2,0000 views. For most businesses, the strategy for success is simple: know your audience! Older generations love horizontal format and longer videos, while younger generations are all about the vertical format and shorter videos found on social media.
“I think it really depends on the audience you’re trying to appeal to,” said Griggs. “If your audience is all over the place, then it’s best to do both vertical and horizontal, because you’re getting that long format for social media platforms like YouTube and vertical format for somebody who sits on TikTok all day.”
With AI and other virtual products entering the market, how does that affect LaRuche Photo and real estate marketing? Griggs believes human-to-human engagement is important for the industry. AI is beneficial for small touch-ups but can be noticeable on a larger scale.
Griggs said, “At the end of the day, it’s composition, it’s talent, it’s expertise, and it’s a good eye.”
Tune in to the full interview above to learn more about LaRuche Photo or visit www.LaRuchePhoto.com.
A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.
The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.
Great interview, Jessica! Your work stands out and is appreciate! I’ve been using you guys for at least 4-years now, which started with a few headshots, still photos of properties, and we have since moved into various videos, too.!! I’d highly recommend any other agents or builders to give you guys a try!! – Tom Andre with Atlanta Communities