Jose Plascencia with New American Funding

Marietta Branch Manager for New American Funding, Jose Plascencia, is in the studio for today’s episode of Atlanta Real Estate Forum Radio. Joined by co-hosts Carol Morgan and Todd Schnick, the group discusses how New American Funding serves the underserved, what makes it unique, its recent successes and more on this All About Real Estate segment of Radio.

Plascencia has been in the mortgage industry since 2008 and with New American Funding for the past three years. He joined the Atlanta team for several reasons, including the ideals and family feeling the organization provides. Most notably, Plascencia also joined because of the efforts and initiatives in place to provide homeownership to the Latino community. In line with the New American Funding mission, Plascencia believes in providing sustainable homeownership for everyone.

“When I mean everyone, I’m talking about the underserved groups, everyone across the board,” said Plascencia. “When I mean sustainable homeownership, we’re not going to loan shark you into a loan with potential for failure. We make sure that we put you with the right product that fits your needs and sets you up for success throughout the life of the loan.”

2020 saw huge successes for New American Funding and Plascencia. The company is gearing up to expand to the growing Cartersville area, and Plascencia was nominated to be part of the Latino-focused leadership program from New American Funding’s corporate office. Plascencia was selected out of thousands of New American Funding employees to be on the leadership team of only five members.

“I am super happy and humbled to be able to support and represent the Southeast region,” said Plascencia.

Jose Plascencia uses a unique approach when dealing with potential, current and future clients. He believes in treating everyone like family and working to not only earn but to also maintain the trust of his homeowners. In addition, Plascencia is focused on inclusion and serving the underserved in his everyday responsibilities at New American Funding.

One of the many factors that make Plascencia and his team unique is they are all bilingual. Oftentimes, potential clients and borrowers wish to submit information in person as opposed to online. Plascencia believes in doing whatever is most comfortable and easiest for the customer. Because of this, it always helps to have a bilingual team to aid in the lending process. Any person in the Latino community can partner with New American Funding and feel comfortable speaking in either English or Spanish. This strategy is going to be applied in the new Cartersville market as well.

Another program New American Funding practices to be more inclusive and accessible is working with work permits and visas. Plascencia notes that having a work permit means a person is well on the way to receiving a permanent resident card and eventually citizenship. Many other lenders only work with specific visas or United States citizens. Even if these lenders are willing to work with work permits, it is not widely known. This leads to potential homeowners feeling discouraged or uncomfortable applying for loans with just a work permit. Plascencia and his team pride themselves on looking over every case individually and finding out how to help any and all customers achieve homeownership.

With a strong focus on serving the underserved, New American Funding looks at each client as an individual, not a piece of paper with numbers. Plascencia and the other professionals in this business are passionate about helping people, including the Latino community, achieve homeownership in whatever way possible.

To learn more about New American Funding, Jose Plascencia and the initiatives in place to help serve the Latino community, visit You can also listen to the full interview above.

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Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. Click here to view the terms and conditions of products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (January/2021)

New American Funding is a family-owned mortgage lender with a servicing portfolio of over 123,000 loans for $30.4 billion, 198 branches, and about 3,100 employees. The company offers several niche loan products and has made Inc. 5000’s list of Fastest-Growing Companies in America six times. It has a state-of-the-art career training facility and develops innovative technology, including the GoGo LO mobile application. For more information, visit

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The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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