John Hunt of MarketNsight to Speak at 2022 International Builders’ Show

MarketNsight is thrilled to announce Principal and Chief Analyst John Hunt is returning to speak at the 2022 International Builders’ Show (IBS) in Orlando, Florida, which is returning as an in-person event. Hunt is presenting at IBS for the fifth year in a row to speak on small-lot product and missing middle housing.

Hosted by the National Association of Home Builders (NAHB), IBS brings thousands of exhibits showcasing the latest and greatest in homebuilding tools and products, provides countless educational opportunities and offers networking occasions for all professionals connected to the industry.

Here is the full line-up of Hunt’s sessions:

Wednesday, February 9, 2022

Density that Delivers: Solutions for Exceptional Small Lot Product & Neighborhood Design
11:15 a.m. to 12:15 p.m. | W304AB

Affordability with personal space is more essential than ever. For many, gone are the days of comfort in high rises and hemmed-in options. Hunt and Chris Moore of DTJ Design will illustrate how builders and buyers can “have their cake and eat it, too” with narrow lots and efficient use of space in smaller products that live well in great communities.

Attendees will see successful communities from across the country and learn the key elements that made them a win-win for both the builder and buyer. This session will also explore flexible space configurations for retreats, private outdoor spaces, home offices and more in both single-family and attached products, as well as provide insights for using innovative site designs to achieve greater density while maintaining a livable sense of place.

Wednesday, February 9, 2022

The Answer Is Missing Middle Housing
1:45 to 2:45 p.m. | W304CD

Can we build housing that is affordable, private, easily accessible to the outdoors and community-oriented? Oh, and can it appeal to buyers as well as renters, Boomers and Millennials in urban and suburban locations? Yes, and middle missing housing is the answer, now more than ever. Despite apocalyptic headlines during the pandemic, people have not fled from coveted walkable, intown neighborhoods. In fact, these established neighborhoods have flourished. Duplexes, quads, mansion apartments, stacked flats and ADU’s can meet these demands and provide much-needed affordability.

Hunt joins Daniel Parolek and Gerald Reimer to explore what missing middle housing is and how to navigate zoning and implementation in your community. They will also address how builders can capitalize and profit on these opportunities. This session’s attendees will come away understanding how missing middle housing can address affordable and workforce housing in a post-COVID-19 (coronavirus) world.

Be sure to attend these sessions to gain insight on the housing economy, the missing middle and designing smaller homes for tighter lots. Visit for complete details regarding 2022 IBS.

MarketNSight is focused on helping home builders and developers make intelligent decisions related to purchasing land and pricing product. Its groundbreaking Feasibility Matrix® systemizes the decision-making process and creates a one-stop-shop for determining new home community feasibility including ranking by builder and subdivision and developed lot and raw land sales.

To learn more or to schedule a demonstration, visit

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