Harcrest Homes Owner Mike Smith

    Mike Smith, owner of Harcrest Homes, joins Atlanta Real Estate Forum Radio on today’s episode of All About Real Estate Radio. Joined by co-hosts Carol Morgan and Todd Schnick, the group discusses multiple Harcrest Homes available in Sterling on the Lake, as well as other communities and custom projects built by Harcrest Homes.

    Mike Smith, a Georgia native, grew up in Conyers before attending Georgia Southern University. After earning a degree from the local university, Smith started a career in homebuilding to create homes for other Georgia residents.

    Harcrest Homes was originally founded in 1977 by Carl Riden. Smith began working for Riden in 1991 and eventually formed a partnership with the previous owner in 1998. Riden retired in 2004, leaving Smith the sole owner of Harcrest Homes.

    Harcrest Homes builds in Hall, Forsyth and Gwinnett County areas. Harcrest Homes’ largest subdivision project is in Sterling on the Lake in Hall County. In addition to building in larger neighborhoods and communities, Harcrest Homes also builds custom homes all around metro Atlanta. Most products range in price from the mid $400,000s to upwards of $1 million. Homes typically range in size from 3,000 to 4,000 square feet.

    Sterling on the Lake in Flowery Branch holds over 2,000 homesites. Harcrest Homes just recently opened a model home at The Preserve at Sterling on the Lake. The model home features the Waterstone plan and is the third model home the builder has opened in the past three years. Homesites in the preserve range in size, averaging over one acre of spacious land.

    The Sterling on the Lake model home is situated on a one-acre homesite and starts from $579,900. The home features five bedrooms and four bathrooms spread across 3,600 square feet. The second floor boasts the master’s suite, along with a vaulted bonus room.

    Harcrest Homes is also building in Royal Lakes. Located in Hall County, Royal Lakes is a quiet golf course community. Only one Harcrest Homes opportunity remains in this community. The final homesite is a lake lot with clubhouse access.

    To stay up-to-date on the latest Harcrest Homes projects or to get started building a custom home with Mike Smith, visit www.HarcrestHomes.com. 

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    Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. New American Funding and Harcrest Homes are not associated. Click here to view the terms and conditions of products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (February/2020)


    New American Funding is a family-owned mortgage lender with a servicing portfolio of over 123,000 loans for $30.4 billion, 198 branches, and about 3,100 employees. The company offers several niche loan products and has made Inc. 5000’s list of Fastest-Growing Companies in America six times. It has a state-of-the-art career training facility and develops innovative technology, including the GoGo LO mobile application. For more information, visit www.branch.newamericanfunding.com/Atlanta.

    NAF New American Funding logo


    The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

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