Atlanta Real Estate Forum congratulates GROUP KORA, affiliate of Berkshire Hathaway HomeServices Georgia Properties, for winning a Gold OBIE in the Best Community Website category for The Residences at Mandarin Oriental, Atlanta. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.
IF Studio was tasked with producing a creative campaign for the Residences at Mandarin Oriental Atlanta that highlighted the unique offering within its market and beyond while staying within established Mandarin Oriental brand guidelines. IF Studio was able to utilize Mandarin’s existing brand recognition and positive reputation to produce a connection with its target demographic that highlighted a one-of-a-kind selling proposition that combined the luxury of hotel living with the conveniences of a privately-owned home. In doing so, IF Studio introduced a new type of residence, the “Maisonettes” to the Atlanta market, a reference to the French “Maison” that encompassed all the benefits of single-family life in an urban community with all the best luxury amenities, services and privacy.
Additionally, IF Studio produced targeted messaging to emphasize the benefits of purchasing newly constructed condominiums within the architect-designed, 8-sided tower including spacious layouts, unbeatable location, sweeping skyline views, meticulous design and high-end finishes and features. Marketing materials such as breathtaking renderings, lifestyle photography, apartment and building photography and floor plans were created for a fresh, clean and memorable branding utilized across various mediums, including but not limited to, new advertising (both digital and print formats), a new brochure and a new website.
The website hosts an array of top-of-the-line features that ease the experience for prospective buyers and their agents. It includes an “availability” tab that lists Residences that are on the market and provides downloadable floor plans, easily viewed on the go, along with Matterport virtual tours. To further accommodate international buyers, the site can be translated to two forms of Mandarin or Spanish. The site is also helpful to current and prospective residents by serving as a resource for events and local and luxury news through the biweekly blog.
When GROUP KORA decided to redesign their website, they spared no expense or detail. By choosing to work with renowned web designers and developers, IF Studio and Strategy Media, their goal was to create an outlet worthy of the signature Mandarin Oriental standards. The newly refreshed site acts as a valuable resource for buyers, current residents and agents.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 37th anniversary in 2017. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given.
To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/Category/OBIEs. Make sure to like, share and comment on this story.