Atlanta Real Estate Forum congratulates Gilbert & Sheppard Group for winning a Gold OBIE in the Best Audio Spot category for the Park Springs Radio Campaign. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

The Park Springs Radio Campaign exceeded expectations in attracting new qualified leads and sustaining the interest of existing leads. The messaging presents the core elements important to the target market – an active, independent lifestyle; healthy dining; social activities; recreation and convenient onsite healthcare. The radio spots significantly increased traffic to the community’s website and Facebook page, influenced sales and has been an instrumental part of the overall marketing for 2015.

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The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 35th anniversary in 2015. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit Make sure to like, share and comment on this story.

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