FrontDoor Communities Model Home

Atlanta Real Estate Forum congratulates FrontDoor Communities for winning a Gold OBIE in the Model Home Sales Office category for Inwood. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

The concept was to design a sales environment that was appealing and encourages prospects to linger within the space a little longer.  A coffee-house theme included a coffee bar with stools to enjoy coffee and refreshments, stained concrete flooring, a community bulletin board that highlights local activities and entertainment, pub tables and seating for casual and relaxed gathering and lifestyle images that reflect the buyer demographic and lifestyle. The centerpiece to the sales center is the touch-screen kiosk that allows a buyer to self-navigate through the critical path of the neighborhood at their own pace.  This also is ideal when there are multiple buyers in the space simultaneously so that a sales associate can work with one buyer while another is navigating the story via the touch-screen over a cup of coffee or cool refreshment.  The use of aged brick wall accents, wood signage and graphics printed on wood as well as metal are a terrific urban/suburban blend that appeals to the look and vibe of downtown Woodstock as well as a great depiction of the Inwood lifestyle.  This target demographic is accustomed to navigating much of the sales process on their own and this sales center captures this style perfectly.

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The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 37th anniversary in 2017. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit Make sure to like, share and comment on this story.