Richard Whiteley visits hosts Todd Schnick and Carol Morgan on this week’s All about Real Estate edition for the Atlanta Real Estate Forum radio show. Whiteley is a founder of FrontDoor Communities and serves as the company’s Chief Financial Officer. As a recent award winner, Whiteley discussed the company’s accomplishments and plans for the future.
FrontDoor Communities was founded in 2011 with a belief there was opportunity in the carnage of the recession. All of Whiteley and the company’s hard work have led to rising success every year, doubling their closings every year. Whiteley was recognized for his accomplishments as he was named the CFO of the Year by Atlanta Business Chronicle. He attributed the award to the whole team’s efforts and that it’s truly an award for everyone at FrontDoor, not just him.
The focus then shifted to FrontDoor Communities as a whole and what makes it so special. With private builders roughly the same size as FrontDoor providing the most competition, Whiteley urged listeners to visit their website and see the testimonials from actual customers. These testimonies are effective ways to get an inside look on what buyers can expect from FrontDoor. He also acknowledges three aspects that make his company stand out: plans, features and personalization.
Plans refer to the house designs, which permeate through the organization from the very beginning. They’re thoughtful in their planning and know exactly what’s going to be built on what land before any construction starts. FrontDoor has its own in-house architect to design their incredible and original homes, so quality can be assured.
The company prides itself on the standard features found within their homes. What’s considered standard at FrontDoor is considered an upgrade to most of their competitors. These upgrades and sense of quality can be felt by buyers as they walk in, so they know they’re receiving something special.
Personalization is a key part of the buying process. From the very beginning, buyers can come in and add their personal touch and desires on their house. FrontDoor doesn’t offer generic, cookie-cutter houses, but rather they allow buyers to customize and truly make their house their own.
FrontDoor Communities currently has seven communities in the Atlanta area with five actively selling. The two in production are Edgewater and Inwood. Located in Cherokee County, Edgewater will include 243 lots developed through three phases. The first phase should begin sales in the fall with prices starting from the $300,000s. Inwood is a 70-unit project located in Woodstock and should also begin selling later this year.
One way Whiteley encourages buyers to learn more about FrontDoor communities and their homes is by touring model homes. Their impressive Goulding community on Canton Street in Roswell had its model home open on June 26, so those interested should visit to see the intricacies of FrontDoor Communities.
For more information, visit their website or call 404-891-6317.
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