This brochure was created to tell a story and help the potential buyer “picture” themselves living at Sera. It is memorable and engaging, something that has not been done before in the real estate arena. With the recent successes of the Sex in the City TV shows and movies, this was an ideal way to engage the buyer. Additionally the use of 2D/4-color floorplans gave prospects a vivid picture of the product. Sera stands out in its unique product type, location and marketing material.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrate their 30th anniversary in 2010. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.