Instead of a typical “directional” billboard, the billboard utilized the “brand: look/feel for Sera, utilizing the common element of her “eyes” as part of the visual combined with the strong color palette that allowed “red” to be a major design element. Couples with the drastic price reduction, the board continues to be the #1 source of traffic to the site. For more information, visit www.evolvre.com.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrate their 30th anniversary in 2010. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.