Magazine Ad for Park Chase in Simply Buckhead

Atlanta Real Estate Forum congratulates Engel & Völkers Buckhead Atlanta for winning a Gold OBIE in the Best Print Communications – Magazine Ad category for an ad promoting Park Chase that appeared in Simply Buckhead. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

The goal for this ad was to help drive traffic to the Park Chase​ community. Park Chase seemed to have a lack in traffic no matter how much effort was put into the marketing side of the community plan. The marketing and sales team decided to try to advertise in Simply Buckhead to draw awareness to the community. They used Park Chase as the main focus for the ad and then also listed all of the other communities on the bottom portion of the ad, which had placement on the back cover of the magazine. This helped to drive traffic and bring in more community calls for both Park Chase and Rockhaven Homes. The ad helped to enlighten the area on the builder and the community which in turn helped to drive sales.

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The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 38th anniversary in 2018. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit Make sure to like, share and comment on this story.