Private homebuilder Empire Communities recently announced its plans to launch new intown Atlanta townhomes in four neighborhoods. With a projection date of early June, Empire Communities plans to offer townhomes starting in the low $300,000s in Old Fourth Ward, Kirkwood, Grant Park and West Midtown. With new homes in these four Atlanta areas, Empire Communities is helping to add variety and new home opportunities in desirable locations during a period of low housing inventory.
Because of the COVID-19 (coronavirus) pandemic, intown resale options have declined significantly. As a sign of precaution, home sellers began to remove homes from the market beginning with the announcement of the shelter-in-place order. While this was happening, Empire Communities continued to move forward with the construction of its townhomes. With a strict regard for safety of all employees and customers, Empire enacted several social distancing protocols, including virtual sales platforms. In addition to the low housing inventory, interest rates are at a historic low and demand is high. Because of this, new home options have become increasingly popular.
“The initial reaction to COVID-19 created some uncertainty in the market,” said Executive Vice President and CFO of Empire Communities Andrew Guizzetti. “However, after sheltering at home, many potential buyers have reevaluated what’s important in a home. These new intown opportunities make these features attainable.”
With a focus on design, the new townhomes from Empire Communities offer beautiful outdoor spaces and convenient home offices. These features are not only increasingly important with the current global crisis but also offer highly sought-after options for new homeowners.
To help increase buyer experience, Empire created a new centralized sales approach. This technique is designed to help buyers get the most out of their home buying experience and ensure they are purchasing the best home possible. The first step in executing this new approach is a temporary sales center opening in June at Ponce City Market. Anyone who prefers a remote buying experience can make use of a virtual platform instead, helping to guide the process from a distance.
“Gone are the days of driving around town all day to explore various neighborhoods and floorplans,” said Regional President of Empire Atlanta Paul Corley. “At Empire’s centralized sales center and through our virtual sales platform, our team of intown experts will guide buyers to select the location and floor plan that meets their home buying goals and budgets, while providing assistance with lending, finishes, and technology options.”
To aid in its efforts to provide a customized and safe approach to new home buying, Empire Communities launched a brand-new website. The site offers information on community openings, pricing, floorplans, sales center openings, virtual sales tools, exclusive intown events and a sign up for an interest list. To experience all these services and more, make sure to visit www.EmpireAtlanta.com.
Read more from Empire Communities on Atlanta Real Estate Forum here.