Caroline Simmel with Empire Communities promotional radio graphic

SVP of Sales and Marketing Caroline Simmel with Empire Communities joins the Atlanta Real Estate Forum Radio podcast to share 2022 milestones, new products and current Atlanta BeltLine developments. Simmel joins host Carol Morgan on the All About Real Estate segment.

Recently an empty nester and a new owner of two adorable Golden Retriever puppies, Simmel has 20-plus years of experience within the industry and is currently in her 16th year with Empire Communities.

The company is a Toronto-based new home building company that takes pride in creating inspiring places to live. Expanding its United States footprint, Empire Communities has developments not only in southern Ontario but also in Atlanta, Chattanooga, Houston, Austin, San Antonio and Charlotte.

With significant success this year, Empire Communities opened and closed several of its communities. The company is using this in-between stage to ramp up a large pipeline of new communities as a chance to reset and pay attention to market dynamics.

Simmel said, “We’ve had a lot of success this year, as most home builders have. We rode a ride for almost two years post-pandemic.”

The method behind Empire Communities is to build purposeful and lifestyle-driven neighborhoods, given that its consumer audience is very lifestyle oriented. The builder anticipates many mixed-use communities from the pipeline to land in Atlanta and Chattanooga.

Located in West Midtown, the Empire Communities Homebase experience is a centrally located, state-of-the-art sales center created for homebuyers. Sales assistance, lending support, design expertise,  customer care and closing are all located at this streamlined one-stop-shop.  Homebase is located about a mile from Longreen, one of Empire’s newest communities. Residing a block away from the Atlanta BeltLine, Longreen offers well-designed stacked condos and townhomes. The product price range extends from the low $300,000s to the $600,000s, with the option of one, two or three-bedroom homes, anywhere from 650 to 2,000 square feet.

Simmel said, “We’re very BeltLine driven in terms of our land positions.”

Located on six acres of land right on the Atlanta Beltline, Stein Steel offers stacked condos and townhomes in Reynoldstown. These homes will boast old-world industrial designs, including brick lots, large windows and loft-inspired designs. Stein Steel also features an on-site restaurant called Breaker Breaker, built by the Meritt Lancaster group, the developer of Krog Street.

On 34 acres settled in Chosewood Park, Zephyr delivers 359 townhomes and stacked condos priced from the high $200s for condos and $500s for townhomes. Different districts, including the Groove, the Grove and the Grow, each offer unique features like retail components and community gardens. This community conveniently sits across the street from the future Atlanta BeltLine Park.

Tune in to the full interview above to learn more about Empire Communities or visit

Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above!

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting


The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Leave a Reply

Your email address will not be published. Required fields are marked *