2018 Gold OBIE Winner

HarlowAtlanta Real Estate Forum congratulates Edward Andrews Homes for winning a Gold OBIE in the Best Social Media – Builder/Developer category for Harlow. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

Edward Andrews Homes’ social media campaign, ‘A Day in the Life at Harlow,’ demonstrated the success of marketing new homes and curated new lifestyles across digital and social platforms including web, Facebook and Instagram, both paid and organic. This campaign was completed with a series of social posts on Facebook and Instagram that introduce a grouping of eight videos, all focused on the lifestyle within Harlow and the surrounding area.

With a budget of just $750 used over the course of one month, the video-driven social media campaign reached 81,538 people and achieved 51,522 views. Over 200 viewers reacted, commented or shared the campaign over just one month (30 days), and after viewing the video, 488 users clicked through to the Harlow landing page. As a result, since the paid campaign launch, the Harlow webpage has received 16,081 pageviews and garnered an average of 21 leads per month in 2018. So far in 2018, Harlow has sold 29 townhomes and continues to be a leader in the Alpharetta new home market.

Videos can currently be viewed at eahomes.com/harlow.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 38th anniversary in 2018. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/category/OBIEs. Make sure to like, share and comment on this story.