The National Association of Home Builders’ (NAHB) National Sales and Marketing Council (National SMC) announced winners for The Nationals honoring the best in new home sales, marketing and design. Edward Andrews Homes (EA Homes) was awarded “Best Commercial” silver honors for the lifestyle video promoting its Grant Park townhome community, The Swift.
With the uniquely connected lifestyle at the forefront of the sales experience and the true draw for early buyers, the marketing team at Edward Andrews wanted to find a unique way for potential buyers to ‘catch the current’ at The Swift. The video, created in partnership with Evolved Cinema, captures the vibrant and electric lifestyle of the community and illustrates the connectivity of the BeltLine and range of buyers to whom The Swift appeals. View the award-winning video here.
“We are thrilled to be recognized by the National Sales and Marketing Council,” said Jenny NeSmith, marketing director at EA Homes. “We set out to differentiate The Swift as a unique opportunity that offers connected intown living and unique design. The Swift gave our team at EA the opportunity to present a new product offering and demonstrate our vision of BeltLine living. We wanted to produce a brand and video that would capture that vision, and we are so proud of the final product.”
As a result, The Swift is over 50 percent sold out prior to the first model opening. With Phase 3 now open, The Swift offers the rare opportunity to purchase a new townhome on the future BeltLine for under $400,000.
Located just steps away from the BeltLine’s future Southeast trail and historic Grant Park, The Swift is a place to connect with the pulse of the city. The new urban architecture of The Swift fights sameness with a modern Victorian color palette, bold use of metal accents, cantilevered porches and a variety of purposeful elevations. Buyers at The Swift can choose from three thoughtfully-designed two- and three-bedroom floor plans.
Stay tuned for Edward Andrews’ next intown community opening. The Bixton sales center will open onsite at The Swift on March 1.
To learn more about The Swift, visit www.EAHomes.com/Communities/The-Swift.