Dwayne Hill of Ashton Woods Homes talked with Terry Swanson recently about how Ashton Woods is having terrific sales success in its north Atlanta new homes communities.
According to Terry, the success of the north Atlanta market will come down to three things: bank-controlled sales, foreclosures and short sales; new homes entering the marketplace and lending.
Ashton Woods Homes is having great success in new home sales in north Atlanta. Dwyane shares that Ashton Woods is all about offering the right value to home buyers. The builder looks at existing communities, purchases homesites and then produces a compelling product. The homes are new and energy-efficient saving 25 to 40 percent in annual energy costs – a feature resale homes usually can’t provide. Not only are the homes brand new and energy-efficient, but they are offered at a competitive price, motivating buyers to purchase.
For an excellent example of success on the Northside, look at Balmoral. This gated community offered luxury homes with three-sides brick on two to three acre homesites. 29 homes were sold in six months with an average sales price of $525,000. Zero inventory homes were built; all homes sold were presales, personalized for each buyer.
Another example is Creekside, one of Ashton Woods Homes’ newest communities. Homes are priced from the high $400,000s to mid $600,000s, and seven presales were sold shortly after the community’s opening.
As for the rest of the market, Dwayne sees a fairly slow climb with gradual improvement, but is a firm believe in the success of home sales in Atlanta.
For more information about Ashton Woods Homes, visit the builder’s website.