Denim Marketing Wins Gold OBIE for Best Social Media Campaign

Atlanta Real Estate Forum congratulates Denim Marketing for winning a Gold OBIE in the Best Social Media Campaign – Associate category for its rebranding social media campaign. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

Denim Marketing launched a social media campaign to introduce the rebranded agency to the Atlanta market. The campaign focused on the agency’s strengths – marketing strategy, public relations, blogging, social media and reputation management. Additionally, to ensure that the market knew the composition of the Denim Marketing team, a series of posts focusing on each individual staff member was developed. Graphics were posted daily and alternated between company and staff information. A denim theme threaded throughout the campaign with the use of denim graphics elements and stock denim photos, while keeping the font styles and colors uniform. Denim utilized social media to reintroduce itself.

The two-week long campaign garnered significant attention in the form of comments, likes and follows. More to the point, it introduced the new name and reintroduced the principal. Themed graphics and photos, font styles and colors maintain consistency while delivering an effective message.

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The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 37th anniversary in 2017. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given.

To see all of this year’s OBIE award winners, visit Make sure to like, share and comment on this story.