denim marketing

Atlanta Real Estate Forum congratulates Denim Marketing for winning a Gold OBIE in the Best Logo category. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

When it was time to rebrand, Denim Marketing wanted a logo that represented reliability, comfort, and hard work, and the tagline, “A comfortable fit.” They worked with a designer who developed a workbook of choices. In the end, the principal and her team decided on a denim-blue colored and textured logo in subtle colors. A combination of font types communicates a strong, sturdy and reliable presence that is easily recognized as such by clients, especially in the building industry.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 37th anniversary in 2017. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given.

To see all of this year’s OBIE award winners, visit Make sure to like, share and comment on this story.