Denim Marketing Team to speak at IBS

Denim Marketing is presenting four marketing sessions at the 2022 International Builders’ Show (IBS) in February. These presentations feature expertise on brand messaging, targeting social media ads, the importance of a ‘Buy Now’ button on home builder websites and selling new homes through Instagram.

A premier industry event, IBS returns as an in-person event in Orlando, Florida from February 8 through 11, 2022. Presented by the National Association of Home Builders (NAHB), IBS showcases new products, industry leader presentations, panel discussions, workshops, construction demonstrations and more.

Presenting for the 16th consecutive year, Denim Marketing President and Founder Carol Morgan offers the following sessions:

  • Avoid Brand Schizophrenia: How to Keep Brand Messaging On-Track
    • Wednesday, February 9, 2022, from 8:45 to 9:15 a.m.
  • Does Your Website Have a “Buy Now” Button?
    • Wednesday, February 9, 2022, from 11:15 a.m. to 12:15 p.m.

Are you overcomplicating your company brand? Avoid Brand Schizophrenia is a Sales Central presentation highlighting the importance of checking in with brand messaging to ensure the target audience understands who the company is and what it sells. Attendees will learn how to keep their brand fresh and cohesive.

A Building Knowledge session in tandem with Greg Bray and Matthew Slutsky, Morgan’s second talk explores the importance of a ‘Buy Now’ button on a home builder website.

Denim Marketing Senior Account Manager Courtney Stewart returns for the fourth consecutive year to provide the following Tech Bytes Session:

  • Audience Targeting & Data Privacy: Creating Effective Social Media Ads
    • Wednesday, February 9, 2022, from 4:15 to 4:45 p.m.

Are you confused about whether your company’s Facebook and/or Instagram ads are reaching their target audience? Are your ads regularly denied by Facebook with no clear reason? Since the iOS14 update and various privacy changes, it is increasingly difficult for advertisers to create effective ads on Facebook as well as hone their target audience. Understand how to optimize and successfully execute Instagram and Facebook ad budgets with Stewart during this Tech Bytes session. Discover how to create effective ads to reach the target audience and get the most bang for your buck. Topics include using Facebook Pixel, special ad categories, building audiences and more.

Account Manager Mandy Holm also returns for the fourth consecutive year to present the following Tech Bytes Session:

  • Instagram: Selling New Homes Off the Grid
    • Wednesday, February 9, 2022, from 2:15 to 2:45 p.m.

One of the most influential social media platforms, Instagram and its 1 billion users regularly produce record-breaking engagement rates. Not only experiencing note-worthy growth, but Instagram is also evolving into a platform that requires more than user-only knowledge.

Holm will provide valuable information on utilizing the platform’s changes to optimize home sales during this Tech Bytes session. From the importance of cohesive grid views and unique interactions and responses to the latest updates and tools from Instagram, attendees will learn valuable information to optimize content.

IBS is celebrating its 78th anniversary this year. Visit to learn more about the world’s largest annual light construction show.

Contact to find out more about having a team member from Denim Marketing speak to your group.

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