At this year’s 42nd Annual OBIE Awards presented by the Atlanta Sales and Marketing Council (SMC) on behalf of the Greater Atlanta Home Builders Association (HBA), Denim Marketing took home a total of six OBIE accolades – four Gold and two Silver. Dominating the Social Media Campaign Builder/Developer category, the agency based in the north metro Atlanta area won Gold and Silver awards for exceptional client work.
“A huge congratulations to the entire team at Denim Marketing and our clients for these wins,” Denim Marketing Founder and President Carol Morgan said. “Social media continues to change daily, and we work hard to adapt strategies that ensure our clients succeed in this ever-changing landscape.”
Best Social Media Campaign Builder/Developer
Gold – Ranch Cottages for Rent – Denim Marketing partnered with Jim Chapman Communities earlier this year to launch a social media brand campaign in order to showcase stunning community features and promote The Cottages. The campaign implemented industry buzzwords such as Lock and Leave Lifestyle, Trendy Interior Design Elements, Stylish Appointments, Ideal Locations, Connected Community, Outdoor Living, Sought After Amenities and Zero Maintenance.
Silver – Artisan Built Communities – Attracting buyers to the thoughtfully designed Artisan Built Communities developments through social media engagement, Denim Marketing is proud to contribute to this win through the management of the builder’s Instagram page. Pursuing buyers searching for new construction opportunities in Paulding County, Ga., social media is the best tool in any marketing arsenal to target prospective buyers.
Best Social Media Application Builder/Developer
Gold – Womack Custom Homes – When Denim Marketing first began managing the Womack Custom Homes Instagram page, it had a total of 12 followers. Implementing top social media tips such as overall grid view focus and the use of trending hashtags, the Womack Custom Homes Instagram surpassed all expectations. As of June 15, 2022, the Instagram page’s followers nearly doubled, growing from 330 followers to 626 – a 90% increase.
Best Social Media Application Associate for One Site
Gold – Denim Expert Series – An industry plug for hot topics such as sales training, active adult community marketing, business development, real estate e-commerce, home builder marketing design, digital marketing strategies, women in building and website development, the Denim Expert Series is a fantastic resource for new and older industry members wishing to stay informed on today’s hottest topics. The Denim Marketing team promoted this trendy series on a wide range of social sites, including LinkedIn, Twitter, Facebook and Instagram.
Best Email Marketing Message
Gold – Artisan Built Communities Email Marketing – To increase engagement between the builder and prospective buyers, the Artisan Built Communities team created autoresponder email messages for prospects to receive once they become a lead in the builder’s CRM system. A total of 13 emails were a part of the autoresponder series that took place over 12 weeks. Three unique and well-designed templates starred in this series, showcasing the Artisan Built Communities brand through coordinated design templates.
About Denim Marketing
Established in 1991, Denim Marketing is a metro Atlanta-based agency that implements tailor-made marketing strategies to meet every client’s needs and niche. Whether stonewashed, indigo blue or faded, the agency specializes in quality content for public relations, social media, blogging, email marketing, advertising, promotions and more. Denim Marketing aims to be a go-to source for companies looking for a comfortable fit, lasting relationships and results. Stay in touch with Denim Marketing by signing up for the newsletter at www.DenimMarketing.com and following @DenimMarketing on social media. For more information, call 770-383-3360 or visit www.DenimMarketing.com.
Stay up to date on this year’s OBIE winners by visiting https://www.atlantarealestateforum.com/category/OBIEs/.