Atlanta-Based Marketing Firm to Send Three Speakers to International Builders’ Show

Atlanta-based marketing firm Denim Marketing is excited to announce three of its team members will return to speak at the 2021 International Builders’ Show (IBS), presented by the National Association of Home Builders (NAHB). Offered virtually for the first time in its 77-year history, the IBS Virtual Experience (IBSx) includes real-time, semi-live and on-demand presentations to provide an extended programming experience.

The Denim Marketing team has a total of four presentations, including two Tech Bytes and two Building Knowledge sessions, on an assortment of topics including business management and various social media strategies.

Denim Marketing President and Founder Carol Morgan is speaking at IBS for the 15th consecutive year. She will moderate the following Building Knowledge panel sessions:

  • Social Media for All: Strategies for Large & Small Builders in 2021
    • Semi-live on Tuesday, February 9, 2021, from 1 to 1:45 p.m.
  • Pants Optional: Why Working Remotely Can Be Better for Operations & Company Culture
    • Semi-live on Thursday, February 11, 2021, from 1 to 1:45 p.m.

Social Media for All features a small, medium and large home builder sharing what is working well for their companies and what social media tactics on Facebook provide the best paid and organic return on investment. The panel she coordinated for this session includes Amy Alexander with Sublime Homes, Joe Morrissey with Foxlane Homes and Kelly Kenton Fink formerly of The Providence Group of Georgia.

Her second session, Pants Optional,  explores if a permanent work-from-home environment is a realistic option. This session includes Jimmy Diffee with Bokka Group, Greg Bray of Blue Tangerine and Stuart Platt with Outhouse.

Senior Account Manager Courtney Rogers returns for her third year to present the following Tech Bytes session:

  • Beyond ‘Boost’: Effective Facebook Ad Setup
    • On-demand

Social media advertising is overtaking traditional print media with more than 86% of U.S. marketers using Facebook. Beyond ‘Boost’: Effective Facebook Ad Setup shows the value of Facebook advertising, how to reach goals, target the best audience and design creative ads to get the best return on social media ad investment.

Finally, Account Manager Mandy Holm returns for her third consecutive year to present the following Tech Bytes session:

  • Instagram: All the Nitty Grid-y
    • On-demand

When approached purposefully, Instagram can help home builders connect with target audiences and improve audience engagement, brand identity, lead creation and conversions. Instagram: All the Nitty Grid-y shows how to execute a planned Instagram strategy by creating a cohesive Instagram grid, determining appropriate, optimized content, understanding the pros and cons of a dedicated Instagram website page, using intentional hashtags and more.

IBSx attendees have access to live demonstrations, new product launches and more than 100 semi-live and on-demand education sessions featuring the newest trends and best practices to wow customers and strengthen businesses. Pre-recorded semi-live sessions feature a “virtual stage” for speakers to answer live questions, while on-demand sessions will be immediately available on February 9, 2021, as some of the first presentations available for viewing once the IBSx platform goes live.

Taking place online February 9 through 12, 2021, this year marks the 77th anniversary of the world’s biggest annual light construction show. IBSx merges the best of the traditional in-person Builders’ Show with new, interactive online experiences to create a can’t-miss event for the residential construction industry. Visit for complete details regarding education sessions, exhibitors and more.

Visit to learn more about Denim Marketing, including the full portfolio of services, or to join the Denim Marketing email list and be the first to receive company updates.

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