Announced at this year’s 42nd Annual OBIE Awards, Danielle Bailey with Empire Communities takes home the OBIE Award for Marketing Director of the Year! On behalf of the Greater Atlanta Home Builders Association (HBA), the OBIE Awards are presented by the Atlanta Sales and Marketing association (SMC) to recognize the leaders in the metro Atlanta new home construction industry.

A thought leader in Atlanta homebuilding, Bailey serves as Marketing Director for Empire Communities, overseeing the development and execution of sales and marketing campaigns and lead generation to contribute to the national brand’s new home sales.

Having started her career in medical operations leading the overall operations/ marketing growth, Bailey joined Empire (formerly Edward Andrews Homes) in February 2018 as an online sales counselor. She transitioned into the role on a corporate level one year later as Empire’s global implementation/trainer for all four regions to get started on a CRM system. In January 2020, Bailey transitioned back to Atlanta as the Marketing Director and immediately impacted the company’s success through increased web traffic and lead generation, a digitally focused sales center, design experience and the launch of innovative digital media campaigns to further drive sales results.

In April 2020, Bailey partnered with her Empire colleagues to launch the new global Empire website, covering territories throughout the US and Canada. She served as a primary component of strategic decisions around lead generation tactics, and since the advent of the new website, Empire is experiencing a 60% YOY increase in web traffic.

During Q2 and Q3 of 2020, she took on the challenge of positioning Empire Atlanta’s marketing and sales platform to be fully digital with the onset of Covid-19. Immediately, Bailey led her team in bringing all digital tools to the forefront while increasing communication and adjusting budgets to meet the shifting market demands. As a result, Empire exceeded its Q2 sales goals and, from January 2020 to June 2020, generated a 60.2% increase in leads YOY with an 82% online sales contribution to all sales (the industry standard being 30%).

Fast forward to 2022, as she leads with a market-driven sales and marketing approach, Bailey is well-versed and focused on key demographics. She was a valuable positioning and branding member during the earliest development phases. She participates in sales and construction in product design to ensure that Empire’s offerings and pricing meet the market’s demands and today’s homebuyers.

Bailey participates actively in ULI’s Young Leaders & Women’s Initiative groups and the GAHB Sales & Marketing Council. Within Empire, she serves on the Charity board supporting local charities including Special Olympics, Atlanta Police Foundation, BeltLine Connector Circle and The Giving Kitchen.

For more information on Danielle Bailey and Empire Communities, visit www.empirecommunities.com.

The OBIE Awards began in 1980 and have grown to include more than 100 building, remodeling, marketing and personal achievement categories. To stay updated on this year’s OBIE Award winners, visit www.AtlantaRealEstateForum.com/category/OBIEs.

Congratulate this year’s Market Director of the Year by commenting below!