As we approach the long holiday weekend, many are drawing up the perfect picnic menu for the Fourth of July. Lauren Fernandez, with Origin Development Group, joins co-hosts Carol Morgan and Todd Schnick on today’s Around Atlanta segment of Atlanta Real Estate Forum Radio to share about The Chicken Salad Chick and save us some time in the kitchen this holiday.
Fernandez left her job as general counsel for Focus Brands and was in search of the next big venture. She had a chance encounter with Darren DeVore at a business lunch, and the two joined forces to build Origin Development Group. Through this firm, the pair was able to purchase the entire Chicken Salad Chick brand in the Atlanta area, and then some. Fernandez says the origin story of the brand “resonated with her” and she knew customers responded to the southern deli concept built around chicken salad.
She explains that the company started with Classic Carol chicken salad, but that they also serve garden salads, macaroni and cheese, gourmet soups and other southern comfort foods.
“All of that is made fresh every day, in house,” said Fernandez, adding that the chicken is all-white meat and never frozen. The menu boasts 12 varieties of chicken salad, from classic to Buffalo Barclay, which makes a great dip to pimento cheese, to Fancy Nancy and more. “You haven’t lived until you’ve had a scoop turned into a BLT.”
The group created a catering call center with a streamlined process so than anyone in the metro-Atlanta area can be connected with the restaurant most convenient to them, and that the director of catering can help develop a menu for any occasion. To respond to the growing requests for catering, the Buckhead location, which is “The Chick’s” first foray inside the perimeter, was built with catering in mind.
Her group is focusing on refreshing the menu and honing southern hospitality as customer service in each location.
Please download and subscribe to all of the Atlanta Real Estate Forum Radio podcasts on iTunes. If you like this week’s show, be sure to rate it. The “Around Atlanta” segment, from Denim Marketing and Marketing RELEVANCE, is designed to showcase the best of metro Atlanta – the communities, attractions and special events that make this city great. To submit your event, community or attraction to the Around Atlanta edition of Atlanta Real Estate Forum Radio, contact Atlanta Real Estate Forum here.