I'm speaking on Reputation Management at New Media Atlanta this Friday, Sept. 25. Come find out more about how online reputation and brand is formed. When was the last time you Googled your name? Did you like what you saw? Check out my promotion video to see what could happen if you don't work to control your online reputation. Don't[...]
The next installment of the CPHB Guerilla Marketing series is taking place in less than two weeks time - on July 23. In this economy, who couldn't benefit from some marketing education for home builders? Especially since Internet marketing is much more budget-friendly yet has been proven to be just as effective (if not more) as traditional marketing. The upcoming session[...]
Some of the nation's biggest builders have already discovered one of Internet marketing's biggest secrets - Video Works! This is a phrase commonly heard in regards to Internet marketing for home builders, but specifically how does it work. Well, according to mashable.com, adding video to a Web site can: Drive 36% more clicks to the site 20% more inbound calls to the[...]
Youtube started as a place for the average Joe to post a video about anything. The site became popular as 'funny' videos were shared between friends and soon Youtube had millions of people posting videos, watching and sharing them. Some people have even managed to become famous through their videos. The National Association of Home Builders is embracing the popularity of[...]
Video is an exceptional tool to help move spec home inventory. You may be thinking - "I have plenty of photos on my Web site, isn't that just as sufficient?" And, truthfully, it isn't, especially since your competition will be thinking the exact same thing. Everyone knows that home shoppers begin their search online. In fact, most of their shopping[...]
Builder Homesite, Inc. is offering a "Buy One, Get One" promotion for the month of March, and this is definitely something you should take advantage of. Videos engage your audience in a way that text and still photos cannot. mRELEVANCE, LLC, a public relations, social media and Internet marketing firm in Atlanta, recently took advantage of the products that Builder[...]
With over 85 percent of users now having broadband access, video is a must for a builder's Web site. Not only does it offer visitors a virtual tour of our product, but it also promotes more engagement, more click-through's and more leads. Video is a great investment in this tough market and one thing than can give you an edge[...]
[youtube https://www.youtube.com/watch?v=Dez5Yp3fQ7M&hl=en&fs=1] The Atlanta SMC kicked off its 2009 membership campaign last night at the joint meeting with the 50+ Council at Villa Christina. With the theme "Survive and Thrive in 2009" the membership committee launched with a video produced by Atlanta Best New Homes TV. The video features several prominent Atlanta builders in a Survivor themed skit . . .[...]
Check out this informative video about the laid-back lifestyle of Owen Glen. Set in the North Georgia mountains, every home in this new community will have a breathtaking view - whether it be of the golf course, the lake or the mountains. For Atlantans that spend their week days full of stress from work and other responsibilities, purchasing a second[...]
We all know him best as the IRM 4 instructor who makes us laugh. Now John Palumbo infamous for his humor teaching CSP, What's Your Sales DNA and more turns to weather forecasting. Tune into the New Weather Man on You Tube for a chuckle. [youtube https://www.youtube.com/watch?v=4QaYzJQ_Vp8][...]