Atlanta Real Estate Forum congratulates Berkshire Hathaway New Homes Division and Marketing Results for winning a Gold OBIE in the Best Brochure – Corporate – Builder/Developer category. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.
Setting out to create a consistent brand for Patrick Malloy Communities meant the marketing team needed to create a brochure that would relate to all new communities moving forward. The new tagline, “Live on a different level,” was created to convey the higher level of living that comes from the level of architectural standards set by the builder. “We Build for Life, We Build Character, We Build Community, We Build Legacies, We Build for You,” is the theme as you flip through this 8-page plus cover pocket folder.
Each spread speaks to the importance the builder places on the location and home styles that are selected for each new home community. Using photography to illustrate the concept of home and family, the team put together a pocket folder that will stand the test of time and educate the prospective homebuyer as to what Patrick Malloy stands for – family. Using their green PMS color throughout the pocket folder keeps the branding consistent and infuses a warm glow on each page. The 9×12 pocket folder is saddle-stitched with copper staples to add to the sense of warmth and home. The back page includes a pocket that allows for two business cards as well as any additional collateral that the communities use. Each community has its own 11×17 (folded in half) community-specific marketing piece. These are designed to complement the pocket folder and enhance the homebuyers’ feel for not only the builder but the community they are visiting.
Patrick Malloy Communities is building new home communities in numerous counties and price points in metro Atlanta. PMC strives to select locations in great locations and excellent school districts. The PMC brochure was designed to promote the PMC brand and serve as the corporate brochure for numerous communities and to convey PMC corporate principles and mission statement – Live on a Different Level.
For more information, visit www.PMCommunities.com or call 404-317-3808.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 38th anniversary in 2018. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/category/OBIEs. Make sure to like, share and comment on this story.