Advertising campaign material

Atlanta Real Estate Forum congratulates Berkshire Hathaway HomeServices New Homes Division and Marketing Results, Inc. for winning a Gold OBIE in the Best Advertising Campaign – Builder – Budget under $10,000 category for Horizon at Laurel Canyon. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

Horizon at Laurel Canyon features new homes with breathtaking mountain and golf views. It is actually located outside the gates of Laurel Canyon and is a more intimate neighborhood. Horizon’s selling point is it has the most spectacular mountain views of any of the neighborhoods in Laurel Canyon.

Laurel Canyon in Canton, Georgia is a lifestyle within itself. Nestled at the foothills of the Blue Ridge Mountains, it offers golf, a clubhouse, pool, tennis and more. It is also a close to downtown Canton, and just a short drive north to Ellijay, Jasper or Blue Ridge.

Patrick Malloy designed Horizon at Laurel Canyon with the active adult in mind capitalizing on the mountain views by offering sky lofts/terraces for homeowners to enjoy the magnificent mountain views. While not age restricted, the community offers all the amenities that one dreams of. Amenities of the home include outdoor living options of covered porches, fireplaces, fire pits and sky terraces.

The main goal of the “Experience the Good Life” campaign was to create an awareness of the community’s lifestyle, amenities, and incentives, including highlighting the spectacular mountain views and intimate neighborhood. Each ad featured a large photo of a mountain range, along with photos of the model home and photos depicting a relaxed lifestyle.

Horizon at Laurel Canyon’s grand opening was on March 4, 2017 and was catered by Royal Smoke BBQ. A flyer was created and blasted through Atlanta New Homes Directory and the company’s internal database. Over the course of the campaigns, ads were published in the AJC, Cherokee Life, Cherokee Ledger, Points North, and Appen Newspapers. Additional monthly campaign materials were sent out through Atlanta New Homes Directory and the company’s internal database.

For more information, visit or call 678-352-3314.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 37th anniversary in 2017. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit Make sure to like, share and comment on this story.