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On this week’s mRELEVANCE Marketing Minute, co-hosts Carol Morgan and Todd Schnick discuss the importance of visual elements in selling products, in particular real estate.

Recently, Atlanta Real Estate Forum partnered with Intrepid Media and Vantage Point 3D to provide video and 3D photo products to clients in a convenient and cost-effective package.

Why should you be excited? According to a post by HubSpot, real estate listings that include a video receive 403 percent more inquiries. Morgan shares another interesting statistic, that more video content is uploaded in 30 days than the three major U.S. television networks combined have created in 30 years.

It is vital that sellers learn how to adjust to the incoming demographics, millennials and Generation Z. These groups favor visual elements and video, and respond most to interactive engagement. Even Generation X prefers more visual elements that go beyond the classic paper brochure.

The video packages offered through Intrepid Media include:

• Video with talent
• Video with voiceover
• Three videos with talent or three videos with voiceover
• Drone options are also available

Vantage Point 3D has partnered with Atlanta Real Estate Forum to offer high quality 3D tours that will be featured on AtlantaRealEstateForum.com for 12 months, and because Vantage Point 3D photos are FMLS compliant, the tour link can also be featured within the FMLS listing. The user-guided tool is an excellent option for today’s buyers.

To learn more, listen to the above interview or contact mRELEVANCE Managing Partner Mitch Levinson at 847-259-7312.

 

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