Atlanta PWBSince women make up a large majority of homebuyers out there, it’s more important than ever to understand just what a woman wants when it comes to her new home. Join the Atlanta Professional Women in Building (PWB) Council at their next meeting on Thursday, June 20 beginning at 11:30 a.m. the Maggiano’s at Cumberland Mall (1601 Cumberland Mall SE) for a She-Conomy presentation.

Melissa Morman, the VP of Client Experience at the BDX will explore many issues of the She-Conomy including:

  • Biological differences between men and women
  • Personality differences, and how they influence purchasing decisions
  • How many think/react/experience the world differently
  • What does and does not appeal to the female buyer
  • Best practices from the homebuilding industry and beyond
  • How female buyers approach “green” differently

Registration for this insightful event into what women want will begin at 11:30 with lunch and the discussion starting at 12:00 p.m. Registration can be completed online, and is $30 for council members, $40 for non-council members and $50 for non-HBA members. The walk-in registration fee is $10.

For more information on Atlanta PWB and the Greater Atlanta Home Builders Association, visit For more information on this event, please email Monica Saunders at

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