Atlanta Real Estate Forum congratulates AtlantaNewHomesDirectory.com for winning a Gold OBIE in the Best Interactive Tool – Associate category. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

Idea Center is an online new home marketing tool for creating mobile responsive flyers, emails and social posts. Upon signing in, clients are presented with pre-loaded MLS content, corporate branding and community details such as a description of neighborhood amenities, driving directions and school reports.

There, they can create mobile responsive flyers and price sheets, using the site’s professionally-designed templates. There are themes dedicated to their brand along with vibrant seasonal and promotional imagery and flyers convert effortlessly into impressive printables. Easy-to-use tools allow users to post directly to social media outlets, including the internal New Homes News.

Providing mobile-responsive, visually engaging emails has been an ongoing challenge ever since smartphones and tablets came on the scene. Seventy percent of consumers immediately delete emails that render poorly on a mobile device and 79 percent of people use their smartphone for reading email – more than those who use it for making calls. Idea Center remedies this by giving new home agents a quick, efficient method of sending information in a format that is viewable on any device.

This provides agents with on-the-go marketing, right from their phone, to send immediate responses to buyers. Responses that can include a special incentive flyer or an updated price list – sent while the buyer is still at the community viewing homes.

To learn more, visit www.AtlantaNewHomesDirectory.com.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 38th anniversary in 2018. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given.

To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/category/OBIEs. Make sure to like, share and comment on this story.