Atlanta new home builders, now is the time to let your work shine! Enter now to feature your model homes or available inventory homes in the 2020 Parade of Homes hosted by the Greater Atlanta Home Builders Association.
This year’s Parade will take place over three weekends – April 25-25, May 2-3 and May 9-10. Parade homes are open each Saturday from 11 a.m. to 5 p.m. and each Sunday from 1 to 5 p.m. The scattered-site Parade attracted more than 1,000 potential home buyers in 2019 and is expected to reach an even greater number of attendees this year with expanded marketing, incredible prizes and an updated mobile app to make Parade navigation easy.
Builders interested in entering their homes in this year’s Parade have until Wednesday, February 12 to enter. The cost to enter is $1,500 per home. Or, for the best value, enter three or more homes for $4,500 total regardless of whether you enter just three homes or 10 homes! To enter your homes into the 2020 Atlanta Parade of Homes, click here.
The Atlanta Parade of Homes is the largest annual spring showcase of new homes across metro Atlanta. The event features a wide variety of homes and townhomes in a diversity of styles, locations and price points and is free, self-guided and open to the public.
When you participate in the Parade of Homes, you will benefit from increased digital advertising for your home(s) through the HBA’s robust marketing program. There will be more traction to your communities and potential buyers through your front door. Current marketing opportunities include advertisements in the Atlanta Journal-Constitution, Atlanta Real Estate Forum Radio, Marietta Daily Journal, Atlanta’s Best New Homes Show, KNOWAtlanta Magazine, Atlanta and Company TV, New Home Guide and 94.9 The Bull, with more added on an ongoing basis. Extensive social media advertising and traditional public relations will also be used to market the Parade. In addition, Parade participants will receive a Parade in a Box, an expertly packaged, ready-to-launch set of promotional tools your sales and marketing team can utilize when promoting your homes on the Parade. This tool includes flyers, recommended social media posts, supporting creative elements, and much more. All total, the current value of the marketing you’ll receive by participating in the Parade is $80,000!
Thank you to our 2020 Parade of Homes Gold Sponsor, New American Funding, and Silver Sponsors, Atlanta Gas Light and Xfinity Communities.
For more information on this year’s Parade of Homes, visit ATLHomesParade.com. Question regarding the Parade can be directed to Rajat Agarwal, Marketing and Communications Director at the Greater Atlanta HBA, by calling 678-775-1465 or emailing ragarwal@atlantahba.com.