Artisan Built Communities was honored at the 42nd annual OBIE Awards with Community of the Year and Salesperson of the Year, as well as four additional Gold Awards and four Silver Awards. The OBIE Awards, presented by the Atlanta Sales and Marketing Council on behalf of the Greater Atlanta Home Builders Association, recognize outstanding achievements within the homebuilding industry and serve as the premier awards in the Atlanta new home construction industry.
“We are honored to be recognized by our industry peers for our exceptional work in so many facets of the industry, including winning Community of the Year for the second year in a row,” said Stephen Haines, President of Artisan Built Communities. “We are extremely proud of the incredible team we have here at Artisan Built, and the fantastic product and service that we provide to our homebuyers. It’s a true team effort that resulted in us being recognized so many times at the OBIE Awards.”
NatureWalk at Seven Hills in Paulding County was named the 2022 Master Plan Community of the Year for the second year in a row, and the third time overall. This master-planned community offers true resort-style living with an extraordinary list of amenities. Designed for homebuyers in every stage of life, there are currently two unique sections selling within NatureWalk.
Trevor Petty, onsite agent at NatureWalk at Seven Hills, was honored with the Salesperson of the Year Award. Boasting a 27-year career, Trevor has focused on developing an excellent rapport and delivering detailed levels of education to his buyers. He treats each buyer as if they are a family member, counseling them through the process, keeping them excited and staying in constant contact. His customers rave about their buying experience with Trevor, consistently giving him 10-star ratings.
Artisan Built Communities’ four Gold OBIE Awards are:
Best Landscape Design – Community
NatureWalk at Seven Hills focuses on nature, hence the name, and the team wanted the landscape design to reflect that. Much of the community’s natural landscape was left undisturbed, meaning the community is filled with pine and hardwood forests, natural streams and creeks, and rolling meadows. In the areas where formal landscaping was required, including the entrance, streetscapes and amenity areas, a focus was put on tying in the formal landscape design with the community’s natural elements. Native plants, natural rocks and water features were incorporated to mimic NatureWalk’s surroundings. From the manmade elements such as the entry monuments and clubhouses, to the formally landscaped areas, the landscape design team took care to make it feel like homeowners are surrounded by nature that occurred organically, not by design.
Best Amenity Package – 500+ Units/Total Build Out
The amenity package at NatureWalk at Seven Hills is incredible, starting with the 13-acre waterpark that features multiple swimming pools, a waterslide and playground feature. The main clubhouse boasts a spacious kitchen and multiple gathering places both inside and outside for meetings, dining and more. Outside, generous green spaces include miles of nature trails for hiking, biking and walking, as well as golf cart paths for easy commuting around the community. Other amenities available at NatureWalk at Seven Hills include a dog park, playgrounds and multiple athletic areas, including tennis, pickleball and basketball courts, as well as and soccer fields. NatureWalk is also home to an exclusive 55+ amenity area within Stratford at NatureWalk. This private amenity area features a clubhouse and pool with a swim-up bar and outdoor kitchen.
Best Email Marketing Message – Builder/Developer
The Artisan Built team decided to create a series of autoresponder email messages for prospects to receive once they become a lead in the builder’s CRM system. The autoresponder program consists of a series of 13 emails sent over the course of 12 weeks. Three unique templates were created for this series, with all three templates featuring a coordinated design showcasing Artisan Built’s branding.
The Artisan Built team created a flyer to promote a beautiful floor plan that is available to be built at NatureWalk at Seven Hills, one of metro Atlanta’s premier master-planned communities. Featuring the Savannah plan, the flyer includes a combination of photos and text to illustrate the many things that make this floor plan so desirable.
Artisan Built Communities’ Silver Awards are:
Best Design Center
At Artisan Built, we are proud to offer our design center as a space for NatureWalk at Seven Hills homebuyers to design the home of their dreams. In this new space, buyers have a wide array of options to choose from including countertops, cabinetry, flooring, fixtures and more, all in one convenient location. For any home options we don’t have readily available at our design center, homebuyers can view them digitally on a 42-inch flat screen tv. Homebuyers also enjoy a two-hour design meeting with a professional interior designer in this space.
Best Social Media Campaign – Builder/Developer
Artisan Built Communities looks to social media as a way to attract potential home buyers. Social media is a great tool for both finding new potential customers and keeping a business in the consideration process for those still on the house hunt. A variety of strategies and post types are utilized to reach the target market, the most notable being New Home Orientation celebration posts, amenity features and floor plan features. With consistent, strategic posting and frequent interaction, social media is now a major component of the company’s marketing strategy by assisting with growing the brand, driving traffic to the company website and promoting new developments and inventory homes.
Single-Family Builder – Detached (Builds 100+ Homes/Year)
The Savannah model home at NatureWalk at Seven Hills offers 2,975 square feet of living space that includes five bedrooms and four bathrooms. From the first step through the front door, homeowners will love the open-concept layout displayed by the unhindered access to the dining room area and convenient home office area located around the front entryway. The Savannah model includes an upgraded kitchen and fireplace that ups the ante in the home’s interior design. This plan also includes a first-floor guest suite, as well as a second-story owner’s suite with unique relaxation spaces including a sitting area and covered, private balcony.
Best Building Design – Detached Model
Priced from the high $300,000s, the spacious Braselton home plan was designed with the active adult lifestyle in mind. The Braselton model home at Heritage Pointe showcases 2,032 square feet of living space with two bedrooms and two bathrooms. However, this is a flexible floor plan with options ranging from 1,792 to 2,032 square feet and a third bedroom depending on the buyers’ needs! The home plan features spacious single-level living with open entertaining areas, an outdoor living space with outstanding upgrade options, and an enviable owner’s suite. Plus, the flexibility of an additional room on the main floor and an upstairs area allows homeowners to fit the home to their needs. The front room is ideal as a home office, study or formal sitting area, while the second story addition can be an additional bedroom for visiting family members, an entertainment space for grandkids to play or a hangout to watch tv or enjoy a favorite hobby. This home can truly be customized to fit the owner’s needs and change with them over time!
For more information on Artisan Built Communities, visit DiscoverArtisan.com.