Allie Holland terra alma Creative Director

terra alma is pleased to announce Allie Holland as its new Creative Director. In this capacity, she will oversee the terra alma brand presence. Her day-to-day responsibilities include managing client content and video testimonials, developing brand books for terra alma development assignments and curating terra alma’s brand presence through Facebook, Instagram and weekly email newsletters.

“Allie’s creativity is inspirational to the entire team at terra alma,” said Edie Weintraub, Founder and Chief Community Builder. “Her creative outlook on marketing opportunities continues to set our company apart from others in the market and aids in our ability to secure sites quickly for our clients and tenants for our developers.”

Before joining terra alma as a marketing coordinator in April 2022, Holland worked at Colliers International as a broker’s assistant for Weintraub and several others. At Collier’s, she gained industry knowledge in the commercial real estate field while sharpening her skill set related to customer relationships and marketing.

With six years of marketing and real estate experience, Holland says, “I’m thrilled to merge my two passions into one professional role. terra alma presents exciting new opportunities on an ongoing basis.”

Holland uses her positive attitude, ability and strategic thinking to create incredible content and support her team.

Michigan-born and Wisconsin-raised, Holland now calls the beautiful city of Atlanta her home. With food as her love language, Holland has grown her admiration for the city by discovering top restaurants and exploring the communities that surround them.

Allie Holland attended the Walter Cronkite School of Journalism and Mass Communications at Arizona State University, where she earned her degree in Broadcast Journalism.

Restauranteurs or retailers interested in spaces encouraging activation and community should reach out to Edie Weintraub at terra alma via phone at 404-436-1045.

terra alma is a woman-owned boutique real estate advisory focused on building community through thoughtful connectivity of local, emerging and inspiring brands. terra alma curates space for emerging retail and restaurant brands and advises owners and developers on growth and expansion. Scouting locations throughout the Southeast, terra alma focuses on adaptive reuse, main street development and mixed-use projects. For more information, call 404-436-1045 or visit

Listen to Edie on Atlanta Real Estate Forum Radio for more information on terra alma’s projects in Atlanta.


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