Atlanta Real Estate Forum congratulates Berkshire Hathaway City Haus and Marketing Results for winning a Gold OBIE in the Best Offsite Signage category for Airline. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.
Airline is a unique project of 29 condos located in Atlanta’s historic Old Fourth Ward. Step out your front door and find yourself immersed in the vibrant lifestyle of O4W, as your new home is bike- and dog-friendly and just steps to the BeltLine and an easy stroll to Krog Street Market. That’s what we call the perfect combination of location and lifestyle.
The target market is mainly urban millennials stepping into the housing market for the first time. They seek a contemporary low-maintenance lifestyle in a vibrant up-and-coming, walkable intown neighborhood.
With the project currently under construction and no building to walk, all there was to promote Airline was a sales gallery sign located at the temporary sales office. Located on a narrow street among warehouses and parking decks, they needed a way to make a visual splash and tout what Airline was all about.
The construction fence around the site was estimated to be about 120 feet wide. This gave the marketing and sales team the perfect venue to hang seven different windscreens to get the word out about Airline. All marketing efforts for Airline feature six different brightly colored icons – a cyclist, dog, runner, knife/fork, tree, and shopping bag, which were incorporated into the signage to reiterate the condominium’s proximity to the BeltLine, shops, restaurants and parks.
Moving left to right, the windscreens highlighted:
- Panel #1: Runner icon since the homes are steps to the BeltLine
- Panel #2 and #6: Airline logo and price point
- Panel #3 and #5: Tree icon for parks and the O4W, reiterating the area with short copy
- Panel #4: A rendering of the building
- Panel #7: Bicycle icon since we Airline is bike- and dog-friendly
The signage was eye-catching and instrumental in driving foot traffic to our sales gallery. The team started pre-selling on Memorial Day weekend and guess what? Buyers are making a beeline to Airline! Over five contracts were written the first weekend.
For more information on this walkable, intown neighborhood, visit www.AirlineO4W.com or call 770-992-4100.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 38th anniversary in 2018. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given. To see all of this year’s OBIE award winners, visit www.AtlantaRealEstateForum.com/category/OBIEs. Make sure to like, share and comment on this story.