Spring is a great time to freshen up, and that is exactly what Carol Morgan, founder and owner of Flammer Relations, Inc. is doing. Morgan is excited to announce a rebranding of her firm, which is now servicing accounts under the name Denim Marketing. The new look brings with it a deliberate, fresh purpose. She and her team will focus on the core catalog of services that has earned their winning reputation, including public relations, social media, blogging, strategic marketing, promotions and content development.

Morgan explains the new name and intent. “While our agency-client relationships may feel like a favorite pair of Saturday-morning jeans, this team is designed for performance and functionality,” said Morgan.  “We generate original, quality content for a full spectrum of channels. We keep abreast of social media trends, and are willing to roll up our sleeves to get the information into the right hands.”

As a public relations and marketing professional for over 20 years, Morgan has observed the growing online and offline competition for consumer attention. She knows that every company needs a compelling, consistent message across a variety of channels, from blogs, website copy and social media to traditional news releases and promotions.

“The new name reflects both our history and our proven commitment to creating fun, engaging and effective solutions for many years to come,” said Morgan. “If you’re looking for a well-rounded team that is authentic, trusted, reliable and dependable, you’ll find it at Denim.”

Denim Marketing’s leadership includes Senior Account Manager Courtney Rogers, who has been with the agency for four years handling many of the agency’s largest accounts. Denim has a seven-person team of content writers, public relations professionals and social media experts.

Denim’s origins go back to 1999, with the founding of Flammer Relations, Inc. At that time, Morgan focused on public relations for home builders, nonprofits, construction products, manufacturers and other products and services. Even today, the company remains the preferred fit for many clients who started with Morgan 18 years ago.

In 2005, Morgan’s caught the vision for online marketing, and her agency became a pioneer in blogging and new media. A component of that new media included the launch of a series of real estate blogs like the nationally ranked news site, Atlanta Real Estate Forum. Morgan and a panel of experts presented the first session on social media at the 2008 International Builders Show. Later that year, Morgan partnered with Mitch Levinson to create mRELEVANCE, LLC, a company co-owned by Flammer Relations, Inc., and Mitch Levinson Consulting, Inc. This partnership allowed the companies to exist at the intersection of social media and search engine optimization to create effective marketing strategies that increased quality website traffic by 25 to 400 percent. Levinson will continue to operate his company that specializes in website development and SEO.

Morgan’s foresight and strategy continued to lead the way with social media in the home building industry with the 2010 release of “Social Media for Home Builders: It’s Easier Than You Think,” published by BuilderBooks. Since that time, she has written two additional books, including “Social Media 3.0” in 2013.

Denim Marketing seeks to be a comfortable fit for clients, where they feel respected and get results. Whether stonewashed, faded or indigo blue, marketing strategies from Denim Marketing are tailored to meet each client’s needs and niche. Denim Marketing can personalize a schedule of services for firms of any size, providing just one or two services a month or a full panel of marketing products.

Try Denim Marketing on for size. Find the perfect fit for your company’s marketing program. For more information, visit http://denimmarketing.com/ online or call 770-383-3360.  Friend, fan or follow Denim Marketing on Twitter, Facebook, Instagram, YouTube and Pinterest.

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